Can I Afford a Website?
In the Caribbean, some businessmen often dismiss the notion of owning a website citing the cost as unaffordable. Can I afford a website? Well, consider a few of the benefits.
Like a telephone, a website is a powerful communication tool if it is used the right way. Apart from listing your goods and services, contact information and directions to your place of business, the website can be a place where you can provide some useful resources.
Imagine having a list of frequently asked questions together with the answers on your website. Your customers will feel a sense of comfort knowing that their questions can be answered without having to call or trek down to your place of business.
How about customer feedback on your goods and services? Having a page with product/service reviews or testimonials can go a far way towards building trust in your customers. Many customers are sold on products/services by simply reading the reviews of other satisfied customers.
Have a promotions? Your website a no better place to let your customers know what deals you have on offer. It is certainly a way keep your customers informed will steering them away from your competitors.
So the next time a discussion on websites come up, the question to ask is “can I afford not to have one?”
